Wednesday, August 21, 2013

Chili peppers: The ultimate icons of disrespect and devaluation

Today, one of Slate.com's bloggers, The XX Factor's Amanda Marcotte, published this piece about women being caught in "an infuriating bind" that we can't seem to win: Women: Please don't be stylish. Also, please don't be frumpy.

Having been out of the corporate world for awhile, I found myself thinking about a similar bind in academe: the chili pepper.

For those unaware of this little icon's nefarious undercutting of all things important and professional in the university system, the "chili pepper" is a "hotness" icon on ratemyprofessors.com. If you open the site and select a professor, any professor, you will be given five ratings items for this highly trained, educated, and skilled individual: Overall Quality, Helpfulness, Clarity, Easiness, and Hotness, this last as exemplified by the red chili pepper icon. Holding your cursor over this icon, the following text appears, "Is your professor hot? Hot professors get a red chili pepper."

Let's start by acknowledging that this icon can be assigned to women or men, but I maintain that it is infinitely more damaging to women professors because academe remains a male-dominated space in which we continually must prove ourselves equal and worthy.

By including "hotness" as a quality deemed important or appealing to students, this web site (and, presumably, anyone who assigns such chili peppers to professors) dismisses the individual professor's education, experience, skills, abilities, intelligence, and care for students. Instead, the chili pepper places undue emphasis on physical attributes and appearance in a location that SHOULD be focused on the education of the MIND, hopefully in service of preparing said minds for future career success after graduation. How does "hotness" affect this outcome? It doesn't, and its inclusion as a ratings option on ratemyprofessors suggests that the way your professor LOOKS is more important than HOW and WHAT she teaches. The chili pepper, with one click of the mouse, devalues a female professor's worth as a professor.

Some men might be bothered by receiving a chili pepper, but women who receive them are considered objects of desire not to be taken seriously, instead of credible vessels of knowledge and gatekeepers to the next academic level. This type of misplaced emphasis on physical appearance contributes to an already potentially harsh environment for women professors. According to Bernice Sandler, a Senior Scholar in Residence at the Women's Research and Education Institute,

"Some studies (but not all) show that students rate their female professors more harshly than their male professors. In one study, where women students gave their female professors somewhat higher ratings than the men, the women still viewed the male professors as more dynamic and as better teachers.25 How well women fit the stereotypes of “femininity” can also affect their evaluations by students. One study found that ratings of women faculty were strongly affected by whether they smiled and were sociable, but these factors were less important to the ratings of men.26 Another study noted that women who presented themselves in traditional feminine ways were rated less competent than women who did not."

She who receives the ultimate icon of disrespect has been devalued as a professor and deemed "less than" - less than easy, less than fun, less than serious...with an emphasis on "less than easy to look at." According to this scale, the "hot" professors are the ones students should want to take because physical appearance dominates the goals of a college classroom, right?

Imagine being the female professor who has received a chili pepper by a former student. Imagine the discomfort that causes, knowing that at least one of her former students looked at her as an object to be fantasized about instead of a professional who had valuable information to teach. Imagine going into the next semester knowing that her future students will see that chili pepper and what they will think of her as a result. Imagine having to get past that high wall of assumptions in order to get the semester's work done.

Women and work may still be a difficult concept for many Americans to grasp, and the chili pepper contributes to the next generation's misunderstanding of the role of women in professional environments.

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